Engagement for visibility
The World Bank has been a great client since 2015, so it's fitting to highlight them and give insight into how we go about creating visibility.
- The first step is a conversation, where we take a look at the problem that needs solving, and who we are trying to engage.
- Next, is a review of raw data and information that needs to be communicated.
Clarity for understanding
The next step is to take the raw data received and transform it into a clean and precise brand that communicates complex statistics and data in a visually appealing and simplified form.
Creating lasting memories
The final piece, of the process, which may be the most important, is HOW the audience interacts with the material that has been created. And by creating an overall brand aesthetic that conveys important information in a digestible manner, the audience is able to take away key actionable points.
As a Creative Director, my goal is to focus on creating a situation that presents as if it’s one mind working on the project as opposed to several different people. So my role is to effectively utilize various team members while maintaining a cohesive identity that remains consistent with the client’s brand.